CLIENT Friends of the Smithsonian
PROJECT Gala Weekend Invitation
PURPOSE Developed theme and logotype, "reflections of the Smithsonian" to highlight the water element of the courtyard image and the breadth of the Smithsonian offerings. A gloss spot varnish is pared with a dull varnish on water and curved elements to further emphasize the reflective theme. Both the dinner invitation and weekend schedule have gate folds with reversed color schemes to tie in with identity while still being different. The schedule piece folds out into a poster for easy reading of the schedule of events.
© Smithsonian Institution